In a fast-moving world where legacies are often tied only to material wealth and traditional asset class, Agartana offers something deeper. Launched by Heartana Global Berhad (“Heartana”), Agartana introduces the Guardian Tree, a rare agarwood tree cultivated through care, science and tradition to become a meaningful and lasting gift that matures over time.

Heartana Global Berhad launches Agartana, a legacy-driven agarwood tree initiative, alongside strategic partners. From Left to Right: Representative from Ay Kang Pharmaceutical Co.Ltd., Tseng Shih Che and Wu Ying Ying; Master Vivi Lee; Founder of Heartana Global Berhad, Jessica Tan; Co-Founder of Heartana Global Berhad, Jeremy Khor; Executive Director of Antah Pharma Sdn Bhd, YM Tengku Mohamed Alauddin Tunku Naquiyuddin and YM Tengku A’liaa Muna Tengku Abdul Rahman

At the launch ceremony, Heartana Global Berhad signed a Memorandum of Understanding (MoU) with two esteemed partners, Ay Kang Pharmaceutical Co.,Ltd., a Taiwan-based highly experience medical enterprise in carrying out research and development and rhe manufacturing of pharmaceutical products in both medicines and health supplements, and Antah Pharma Sdn Bhd, a Malaysian company specialising in marketing, warehousing, distribution of pharmaceutical and healthcare product as well as product licenses and registration. This strategic collaboration marks a significant step forward in exploring the potential of agarwood resin to support future breakthroughs in human health and wellness.

Heartana Global Berhad Launches Agartana with Strategic MoU to Advance Agarwood Use in Wellness and Traditional Medicine. From Left to Right: Representative from Ay Kang Pharmaceutical Co.Ltd., Tseng Shih Che and Wu Ying Ying; Founder of Heartana Global Berhad, Jessica Tan; Co-Founder of Heartana Global Berhad, Jeremy Khor; Executive Director of Antah Pharma Sdn Bhd, YM Tengku Mohamed Alauddin Tunku Naquiyuddin and YM Tengku A’liaa Muna Tengku Abdul Rahman

Heartana hands over 1kg of premium Agartana agarwood resin to UTAR’s Traditional and Complementary Medicine Centre for clinical trials on its therapeutic uses in wellness and traditional medicine. From Left to Right:
Founder of Heartana Global Berhad, Jessica Tan and Associate Prof Dr. Te Kian Keong, Director of UTAR Traditional and Complementary Medicine Centre

The Founder and Co-Founder of Heartana Global Berhad, Jessica and Jeremy share the story of Agartana, a Guardian Tree offering a meaningful and lasting gift that grows in value over time.

Heartana team explains the growth of Agarwood and its process

Master Vivi Lee [centre] from Taiwan to grace the event

The trees planted under Agartana initiative are Ky Nam, or Aquilaria Crassna, a rare and revered species often called the King of Fragrances

To further strengthen its commitment to science and wellness, Heartana also held a handover ceremony with Universiti Tunku Abdul Rahman (UTAR)’s Faculty of Traditional Chinese Medicine and T&CM Centre, UTAR Hospital. As a symbolic and practical start to a joint research and development programme, Heartana contributed 1 kilogram of premium agarwood resin from Agartana to UTAR. This marks the beginning of collaborative efforts, including clinical trials and scientific studies focused on the therapeutic applications of agarwood in both wellness and traditional medicine.

Speaking at the event, Jessica Tan, Founder of Heartana Global Berhad said “The Guardian Tree represents more than a symbolic gesture. It is a living testament to wellness, heritage and hope for the future”.

Located on a 20-acre orchard in Sungai Petani, Kedah, the Agartana estate can fit up to 36,000 agarwood trees, with 10,000 selectively opened for public ownership. Every tree is tagged, recorded and traceable through a secure QR-based system. Once a tree is selected, Agartana acts as its official caretaker, overseeing its health, maintenance and growth with dedicated care and professional expertise.

The trees planted under this initiative are Ky Nam, or Aquilaria Crassna, a rare and revered species often called the King of Fragrances, historically favoured by emperors, scholars, and connoisseurs of meaningful scent. Harvesting may begin as early as Year 5. At that point, Agartana will assist in cutting and packaging only the resin-bearing branches for the owner. The main tree trunk remains rooted, allowing it to continue growing. The longer the tree matures, the more refined and valuable its resin becomes. Over time, each Guardian Tree evolves into a living heirloom that gains in depth, meaning and natural worth.

“Backed with 11 years of research and development, it is about anchoring your legacy in something that breathes with time and memory. Agartana offers a way for families to create a personal story that grows stronger with each passing year, one that connects love, heritage and nature in the most profound way. This is not a transaction, but a timeless gift that deepens in meaning with every year,” Jessica added.

Revered globally as one of the rarest and most precious natural substances, agarwood is often called the ‘Gold Among Woods’. It has long held a sacred place in wellness rituals, religious ceremonies, traditional medicine and luxury perfumery. Its rich, complex aroma is known for its calming, meditative qualities, while its resin is highly valued in Traditional Chinese Medicine for its therapeutic effects.

With wild sources becoming increasingly scarce, responsibly cultivated agarwood such as Agartana’s is gaining recognition as a meaningful natural asset, appreciated by collectors, wellness practitioners and cultural custodians worldwide.

Agartana offers families a meaningful new way to celebrate life’s milestones – from the birth of a child to the memory of a loved one – by planting something that lives on and grows with time.

To begin your family’s journey with Agartana, visit the Heartana Culture Hub in Kuala Lumpur or learn more at www.agartana.com. Follow Heartana Culture Hub on Instagram and Facebook for updates and stories.