Description: Description What it is: Creates an ultra-generous lather when mixed with a shaving cream to coat the hair completely and allow for a closer shave. What it does: It enables closer shave that reduces the possibility of ingrown hair that…

Description: Description What it is: The lightness of this cream belies its deeply hydrating properties. Packed with intensive, moisturizers that replace fatty acids — even in very dry skin — without leaving a greasy after-feel or clogging pores. The formula is…

Description: Description What it is: Notes of cedar and citrus combine with astringent witch hazel and soothing aloe to protect and hydrate your skin after shaving. What it does: Witch hazel, a natural remedy for treating discolouration and puffiness, is known…

Description: Description What it is: Create soft, sultry or smoky eyes with this loose powder eyeliner. What it does: It is a pigmented eyeliner that can be used with mineral eyeshadow for a flawless eye makeup. What else you need to…

Description: Description What it is: A richly-pigmented loose mineral powder. What it does: Contour Powder is perfect for sculpting and enhancing bone structure, while adding shadow and definition under the cheekbones, at the temples, and along the jawline. Created in collaboration…

Description: Description What it is: The perfect companion to our Natural Definition Eye Pencils. What it does: Keep all of your pencils on point with this sleek and lightweight sharpener.

Description: Description What it is: Pure Concealer provides efficient coverage over dark under eye circles and blemishes. What it does: Velvety and weightless, it is the perfect concealer for minimising spots and other discolouration.

Description: Description What it is: Alima Pure Lip Tint keeps your lips nourished all day. Expect to enjoy more flavour and moisture, on top of organic pigments that add vibrance to your lips! What it does: It drives attention to lips…

Description: Description What it is: Alima Pure Satin Matte Bronzer delivers a soft, warm glow that enhances your skin tone. You no longer have to go out into the sun as often to achieve a healthy glow. Warm up your complexion…

Description: Description What it is: The Alima Pure Satin Matte Blush delivers radiant, natural-looking glow to the cheeks. It is made with luminous micro-fine minerals that give the face a beautiful, subtle flush. What it does: It creates a radiant, natural-looking…