Marking 140 years of global heritage, Quaker continues to promote and inspire nutritious eating, earning the Healthier Choice logo from Malaysia’s Ministry of Health
Petaling Jaya, 18 May 2017 – The Quaker Oats Company, Malaysia’s No. 1 Hot Cereal brand, has been committed to nourishing families through the goodness of oats since 1877. This valued promise of bringing oats to more people in more delicious ways has been unwavering for the past 140 years and has made the brand the foremost expert and undisputed leader in oats.
In line with that goal, Quaker continues to bring the wholesome goodness of oats to Malaysians of all ages. Just in time for the brand to celebrate its global 140th anniversary, they were delighted to learn that two of their products — Quakers Instant Oatmeal and Quaker Quick Cook Oatmeal — are now marked with the ‘Healthier Choice’ logo, awarded by the Ministry of Health to help consumers identify food items that meet nutritional standards set by the Ministry. Quaker Oats are high in fibre, a source of protein and iron, and contain oat beta glucan, which helps to reduce cholesterol.
“Quaker has always been synonymous with good nutrition and health benefits. This recognition and awarding of the ‘Healthier Choice’ logo only underscores our ongoing dedication to bringing the goodness of oats to more Malaysians for many more years to come. We hope to inspire people to be more proactive about their health and show that healthy food can also be convenient, delicious and nourishing. It’s never too late to start eating healthily and by making small changes, we can take positive steps towards being healthier individuals, for ourselves and for our loved ones,” said Maliha Subhani, General Manager, PepsiCo Singapore, Malaysia, Mongolia, Brunei, Guam and Asia Pacific Islands.
Simple, convenient and tasty, Quaker Oats now makes it even easier to choose healthier food, and encourages consumers to do what matters by powering their day with Quaker. As Ramadan rapidly approaches, the brand is redoubling its efforts to educate and empower Malaysians to consume a wholesome diet, with the help of celebrity mom Aishah Sinclair and fitness expert Kevin Zahri, who share delicious, easy-to-follow recipes such as Quaker Oats Pancakes with Chicken and Corn, useful tips to fast healthily and so much more!
Dr Zainudin Bin Abdul Wahab, representative from the Ministry of Health, trying out some oatsome goodness from Quaker during a roadshow recently
“I’m a busy mom who wants my family to eat healthy, nutritious food so I’m really glad that I have Quaker Oats – there are so many ways my family can enjoy this wholesome food and it’s so easy to include it in our daily diet,” said Aishah Sinclair.
A healthy diet and active lifestyle go hand in hand, and US-certified trainer Kevin Zahri added, “I’m excited to partner with Quaker to continue encouraging Malaysians to live and eat healthier. Oats are a great option for those who are serious about their health because it has so many health benefits. During the month of Ramadan, you can take a bowl of bubur lambuk oatmeal porridge made from Quaker Instant Oatmeal for sahur to start your day and help keep you feeling full for longer while maintaining your energy levels throughout the day.”
Available in a full range of products, from Quaker Instant Oatmeal, Quick Cook Oatmeal and Multigrain Cereal variants, to Quaker 3in1, Flavoured Instant Oatmeal, Oats Cookies, Chewy Bars and breakfast cereals, there’s something for everyone and many ways to incorporate oats into a daily diet. For those who simply can’t do without rice, there’s even Quaker Oats for Rice as a convenient and nutritious substitute!
Interested in learning more?
Fans of Quaker Oats can find more information and to stay up-to-date with the latest promotions, events and recipes at www.facebook.com/QuakerMalaysia or www.quaker.com.my. From now until 18 June, they can also participate in the Sihat Ramadan, Sinar Ganjaran contest at http://www.quaker.com.my/contest.html to stand a chance to win Habib Jewels vouchers worth up to RM30,000!
Happiness and nutrition come in a warm bowl of Quaker Oats, and now with Quaker Instant Oatmeal you can enjoy them no matter how busy your day is. These are the same wholesome oats you’ve come to expect from Quaker in easy to carry single-serving packets that cook in only 90 seconds because they have been finely cut. As the perfect launch pad for flavor, top oats with fruit, nuts or a swirl of honey and start your day off right.
