When it comes to beautiful hair, a healthy scalp plays an important role. Knowing this, Aveda introduced the Pramāsana Collection today which offers proper scalp care to help build the foundation for lustrous locks.
Inspired by the ancient art of Indian healing, Ayurveda, Pramāsana is a combination of two Sanskrit words: foundation (Prama) and a yoga position (Asana) and embodies the concept that a clean, healthy scalp helps position your hair for greater beauty.
Aveda believes that the scalp is an extension of your facial skin and therefore, needs cleansing, balancing and protection. If you can imagine the scalp as the soil from which your hair grows, then it’s not hard to imagine that it could do with a little extra care and pampering, too.
4 Steps to Awaken Your Scalp with the Pramāsana collection
1. Exfoliate with Pramāsana Exfoliating Scalp Brush (RM129) – Begin by exfoliating your scalp with this flexible, looped bristle nylon brush. Used in conjunction with dry brushing techniques, it helps loosen impurities and build up prior to cleansing and increases micro-circulation to the scalp. The circular moving touch on the scalp can leave you feeling energized – and revive your spirit.
2. Cleanse with Pramāsana Purifying Scalp Cleanser (RM169, 150 ml) – This 97% naturally derived scalp cleanser deeply and gently purifies the scalp. The plant-based cleansing agents with wintergreen derived salicylic acid exfoliates the scalp, leaving it refreshed and invigorated. It should be used before you shampoo your hair to instantly balance sebum levels creating a clean scalp. Shampoo is meant for the hair, and this is specifically meant for your scalp.
3. Balance & Protect with Pramāsana Protective Scalp Concentrate (RM229, 75ml) – This 96% naturally derived lightweight serum penetrates the surface layers of the scalp to nourish and preserve the scalp’s natural protective barrier, while protecting it from pollution and other free radicals. Apply it directly to the scalp after showering while the hair is still damp.
4. Mask -with Pramāsana Nourishing Scalp Masque (Professional salons only, 500ml) – This 98% naturally derived creamy, rich and conditioning professional only treatment is designed for use in salons. It purifies and nourishes the scalp and hair when massaged in, helping to create a clean scalp foundation for soft hair with natural looking shine.
The Pramāsana range is suitable for dry, oily and normal scalps and is available in Aveda Experience Centre retail stores, Aveda Salons and Spas and online at www.aveda.com.