The latest Davines Mask with Vibrachrom is a revolutionary permanent hair colouring technology that gives extra shine, a high conditioning effect and long-lasting vibrant colours.

It took two years of research and development to arrive at the formula. The ingredients are sourced from the natural, cosmetic and textile worlds, which include:

QUINOA PROTEIN EXTRACT
This natural origin ingredient increases colour absorption and retention inside the hair fibres, minimizing the oxidative damage caused by free radicals. The quinoa used in this line’s formulations comes from Peru, where it is cultivated in total respect for the local populations and the environment.

CONDITIONING AGENT RICH IN OMEGA 9
From the cosmetic world this plant-based conditioning agent, guarantees vibrant and shiny colours thanks to a lipidic film which protect and nourishes the hair fiber, compacts the cuticles thus enhancing light refraction.

PHOSPHOLIPID CARRIER
The world of textiles provided a phospholipid carrier, never used before in cosmetics, increasing pigments penetration inside the hair and ensuring an even colour from root to end.
It also improves the colour deposit on the hair, making it shiny, bright and long-lasting.

During the launch event at EIG Malaysia HQ yesterday, Davines Training Director Francesco Maria Ferri from Italy demonstrated the stunning effects of Davines Mask with Vibrachrom on several models.

Davines Training Director Francesco Maria Ferri showing the stunning effects of Mask with Vibrachrom on a model’s hair

Even our local stylists were amazed at the quality of the colours and texture of the hair

A trendy upbeat look

A stunning work in progress

The cream-based colouring system is available at good hair salons nationwide. So the next time you are due for a hair colouring session, ask for Davines Mask with Vibrachrom – it will blow your mind (and hair) away!