Introducing Y.O.U Beauty's Must-Have Long-Lasting Eyeliner (2024)

Global beauty brand Y.O.U Beauty is on fire with the launch of Stay All Day Pen Eyeliner, just like its name, this eyeliner can indeed stay all day. It is invented with a colour-lock formula that lasts up to 24 hours, catering to the growing demand for eyewear makeup. Especially during the pandemic where everyone has a face mask on and want to emphasise their eye makeup look.

Stay All Day Pen Eyeliner

Innovative Lock Technology

The pen eyeliner consists of 7 excellent features including waterproof, sweatproof, anti-friction, smudge-proof, transfer-proof, anti-fading, and persistent Ink lines. The innovative colour-lock formula boasts an impressive 24-hour staying power and through this formula, it also dries quickly to ensure it won’t smudge or smear during the application, and the flexible applicator makes it easier to create any eyeliner look.

“We are proud of our colour-lock formula, which is a revolutionary formula that contains two kinds of film former that provide a protective film on the eyelids, giving you a long-lasting wear and keeping your eyes look beautiful all day long,” said Ida Chong, Brand Director of Y.O.U Beauty Malaysia.

Breakthrough Ink Level Structure

The Innovative Ink Level Case delivers persistent smooth ink lines with intense colour pigmentation that enables makeup pros or newbies alike to draw a smooth ink line up to 500m long. The eyeliner embodies a beautiful nylon material from Japan that is flexible and gentle on skin, making you feel comfortable while applying while offering the darkest, smoothest, the most long-lasting eyeliner. Y.O.U Beauty’s Stay All Day Pen Eyeliner is also free of paraben, alcohol, talc and fragrance!

Create Any Style Easily

Many find applying eyeliner a challenge especially when you’re creating a cat-eye. But, thanks to the flexible felt tip that is easy to control, you can now create any eyeliner style you like – wing it, frame it or extend it!

Easy to Remove

Although it is a waterproofed eyeliner, it can be easily removed with your eye makeup remover such as Y.O.U Spring Water Eye & Lip Makeup Remover that gives a clean and fresh skin feels after using without irritating the skin.

More Offers Just For YOU!

Apart from the Stay All Day Eyeliner, do also check out Y.O.U newly launched eyebrow pencils too.

A trusty brow pencil is a must-have item in any makeup kit and framing your brows will make you look more awake and naturally polished, even if it’s just for a Zoom meeting.

Eyebrow Pencils to Suit Your Style

Y.O.U Beauty offers two types of eyebrow pencils for you to choose from, the Extra Slim Eyebrow Pencil and Teardrop Brow Definer. The Extra Slim Eyebrow Pencil has an ultra-slim tip which is only 1.5mm that allows you to create natural fluffy hair-like strokes and delivers precisely defined brows. This eyebrow pencil is enriched with Camellia extract to keep your brows nourished and moisturized.

The Teardrop Brow Definer on the other hand is developed with a smooth-glide formula to create natural groomed brows easily and transforms sparse brows into full and perfectly-defined arches. With just one step, you can instantly gamify your look.

Rouge Satin Lip Cream

Although we don’t wear lipsticks as much nowadays as we use to, it wouldn’t hurt to add a new shade to our lipstick collection. The long-lasting Rouge Satin Lip Cream has many amazing benefits, it is highly pigmented with bold colour, the texture is smooth and light, contains coconut, sunflower and jojoba oil that will soften, hydrate and prevents chapped lips. Just swipe a layer on your lips before your video meeting with your co-workers or video call with your BFFs! The lip cream can also double up as your blusher or eyeshadow to complete your look!

Golden Age Series

Anyone can be young at heart and in the face as well but it needs a little more effort to keep your skin looking youthful and healthy. The Golden Age series is a great anti-ageing product for you to start with to improve skin’s health and age. Formulated with a natural anti-ageing ingredient including Pomegranate extract and Blue Agave Leaf extract, these two amazing ingredients help to treat damaged skin, prevent signs of ageing and keep skin moisturized. It also contains Hyaluronic Acid that aids in improving skin texture and reducing fine lines.