W7 Genius Foundation is developed to bring a long-lasting finish. With a feather-light formula, W7 Genius Foundation provides natural and consistent coverage leaving you with a smooth complexion and a dewy glow. Thanks to the innovative dropper applicator there’s no messing around with clogged up pumps and messy bottles. The creamy texture blends in effortlessly providing excellent coverage yet is so light you hardly know you are wearing foundation, lasting for up to 12 hours.