Baking Soda breaks down into tiny particles that penetrate crevices in teeth enamel. Removes stains and food particles while neutralising plaque acids. Powerful, minty flavour for fabulous mouth freshness. Contains calcium carbonate, a mild abrasive for cleaner, whiter teeth. Baking soda freshness. Gentle but strong stain-removal qualities. Natural antibacterial action. Fights plaque and decay. Contains natural herb extracts and oils. Powerful minty fresh taste. Suitable for the whole family Paraben free. Colour free.